The Per­fect Gift for a Hard­core Phillies Fan
Draw­ing car­i­ca­tures at Philadel­phia Phillies games is a great expe­ri­ence, but it wasn’t until this project that I was chal­lenged to draw the actual play­ers. This gift car­i­ca­ture com­mis­sion for a girl who’s fanat­i­cal over the Phillies—especially Shane Vic­torino, Chase Utley and Cliff Lee—was the per­fect oppor­tu­nity to expand on my Phillies car­i­ca­ture arse­nal and sketch the most rec­og­niz­able of all Philadel­phia base­ball stars.

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Car­i­ca­tures are Great for Birth­day Par­ties!
Last Fri­day, I drew car­i­ca­tures at Caroline’s Bucks County birth­day party. It was a very inter­est­ing night, with the girls throw­ing some very cre­ative and inter­est­ing requests at me. I was chal­lenged with bod­ies that I’ve never attempted before like the witch from WICKED, Won­der Woman, Min­nie Mouse and my favorite—Nicoles head on Mar­i­lyn Mon­roe, recre­at­ing the famous scene in The Seven Year Itch.

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A Bubble-blowing Car­i­ca­ture of Kai­lyn
At 2 months old, my daugh­ter started express­ing her play­ful­ness by blow­ing for­mula bub­bles. I thought this was hilar­i­ous and quickly set out to cap­ture my new 2 month old muse on can­vas in this extremely cute and play­ful time in her life.

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The Assign­ment: Pro­vide A Cover For Avi­a­tion Week
A reporter from Avi­a­tion Week vis­ited NASTAR Cen­ter to write a story on NASTAR’s role in the future of Com­mer­cial Space Travel. He par­tic­i­pated in the train­ing pro­gram that involves being strapped in a human cen­trifuge and spun to 6G’s, accu­rately repli­cat­ing the phys­i­olo­gial stresses of spaceflight.

As the reporter left NASTAR, he men­tioned that they still haven’t decided on a cover. He then sug­gested that if my media depart­ment had any cre­ative ideas, to sub­mit them for con­sid­er­a­tion. CHALLENGE ACCEPTED!

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George & Terri’s “Thank God The Hol­i­days are Over” Party: Part II
The fol­low­ing pic­tures are high­lights from George and Terri’s annual party cel­e­brat­ing the end of exhaust­ing hol­i­day engage­ments. This is the sec­ond year they’ve invited me to their home near Cherry Hill, NJ to pro­vide enter­tain­ment for their guests.

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15″ x 30″ Acrylic on Can­vas Car­i­ca­ture of Johnny Cash. 
I fre­quently find myself becom­ing inspired at the most ran­dom times. Most recently, I decided that Johnny Cash would make a great car­i­ca­ture while watch­ing “Johnny Cash: Live at Fol­som Prison” with my sis­ter one Sat­ur­day after­noon. I’ve been a huge Johnny Cash fan for years, but have never felt the urge to paint him. Not until I saw a really inter­est­ing still image dur­ing the Fol­som Prison doc­u­men­tary. I noticed that Cash had huge ears and a pretty big fore­head, embell­ished by the pom­padour he used to sport in the early days. The bags under his eyes and his over­bite were also promi­nent in this image. I hit rewind on the DVR, hit pause and cap­tured this image with my iPhone. I started on the Johnny Cash Sketch imme­di­ately.

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Redesign­ing a Logo with Over 43 Years of Equity
Redesign­ing the ETC logo has been the most stren­u­ous, yet reward­ing job I’ve had so far in my career. I jumped into this project fully-prepared for a chal­lenge, but remained con­fi­dent that my expe­ri­ence and edu­ca­tion would enable me to be suc­cess­ful. What I was not pre­pared for was the polit­i­cal mine­field that is cor­po­rate cul­ture, and the inter­nal resis­tance of change that can accom­pany a cor­po­rate rebrand­ing cam­paign 43 years in the mak­ing.
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Con­duct­ing focus groups plays an inte­gral role in any cor­po­rate rebrand cam­paign or cor­po­rate logo redesign. The only problem—ETC has no tra­di­tional mar­ket­ing depart­ment, and my expe­ri­ence in Graphic Design surely doesn’t include this type of endeavor. My only option was to become an expert myself, learn on the fly and trust on my gut.

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Since my post on redesign­ing the ETC logo focuses pri­mar­ily on the process and pol­i­tics of a cor­po­rate rebrand, I wanted to give some love to the actual art of logo design. The fol­low­ing demon­strates how I applied the prin­ci­pals found in the book Logo Design Love, by David Airey to the new ETC cor­po­rate logo.

Logo Design Check­list
With a logo con­cept approved by the CEO, it was time to refine the design and focus on the integrity of the logo itself. The fol­low­ing guide­lines come from the book Logo Design Love, by David Airey. This book was my com­pan­ion, my co-pilot, my guide through my first rebrand­ing cam­paign. The infor­ma­tion is easy to under­stand and I found these prin­ci­pals to be a great resource dur­ing the rebrand.

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IBM logo designed by The Great Paul Rand.

What is a Trade Name?
A trade name is the name a busi­ness uses to iden­tify itself. A trade name can be dif­fer­ent from the legal name the busi­ness has been reg­is­tered as, for cor­po­rate sta­tus. Exam­ples include Ken­tucky Fried Chicken (KFC) and the ubiq­ui­tous Inter­na­tional Busi­ness Machines—better known as IBM.

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