June 1, 2017
The Process and the Politics: Logo Redesign and Rebrand in a Corporate Environment premium
Redesigning the ETC logo was one the most strenuous, yet rewarding jobs I’ve had (so far in my career). I jumped into this project fully-prepared for a challenge, but remained confident that my experience and education would enable me to be successful. What I was not prepared for was the political minefield that is corporate […]
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June 1, 2017
The Difference Between Art and Design premium
The following article wrote itself in a Facebook exchange between myself and Chris James of Quantum Design Lab. Chris is an old friend and colleague who shared some of my artwork on his Facebook page. Within the post’s accompanying text, he discussed the long debated topic of art vs. design and the fundamental question: where […]
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May 26, 2017
Creating My Own Graphic Designer Identity (And Why It Took So Frickin’ Long) premium
After the launch of my first serious website in 2012, I realized that being a designer without an identity was no longer an option. At the very beginning of the project, I asked myself a few key questions that determined that I needed a logo that was extremely versatile. It needed to be so versatile […]
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May 26, 2017
Logo Design Process Case Study: Preservation Health premium
Logo design is about more than artwork; it’s about decision-making and client management. It’s a long process of exploration, requiring a multitude of ideas be developed in order to trash all but one, final mark; one that perfectly represents a business and speaks the language of its customers. Clients turn to designers to convert ideas […]
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May 26, 2017
Advice For Web Designers When Expanding To Print premium
Do you have a proven expertise in web, but want to expand your design services to include print? If you do it right, you can fulfill almost any design request, which could expand your customer-base. This was the case when a design colleague who is a fantastic web developer asked if I had any tips […]
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