The Inbound Marketing Strategy That Was So Effective I Had No Choice But To Take It Offline premium
In the early days of my professional career I had established a side-hustle as an illustrator. I was working regularly and enjoyed the creative freedom that came with being an entrepreneur. In 2010, I made the decision to take the next step and launch a WordPress website to promote my work. After only a few […]
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How Playing In A Garage Band Taught Me To Be A Marketer premium
Everything I know about marketing I learned playing in a garage band. Well, maybe not everything…but marketing as a strategy, marketing to get your product between your customer and the competition is something I’ve been doing since I was a 12. Defined by the American Marketing Association as “the activity, set of institutions, and processes […]
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Underdogs Supporting Underdogs: Raising Brand Awareness And Combating Animal Cruelty premium
In the days leading up to the Eagles Epic Super Bowl win, Underdog fever had spread to every corner of this city. It’s even reached our actual underdogs. In a combined effort to raise awareness and combat animal cruelty, Boathouse partnered with the Pennsylvania SPCA to rally in support of Philly’s real underdogs. Supported by our PR agency, Braithewaite […]
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March 18, 2018
The Power of Video in Social Media Advertising premium
Facebook video ads receive 10 to 30 percent more views, and populate up to 11 times larger in news feeds. A short and sweet, yet relevant video is more impactful and more memorable. Video is also more likely to be shared, which is why my social media strategy revolves around this short & concise Boathouse Customs […]
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June 1, 2017
The Process and the Politics: Logo Redesign and Rebrand in a Corporate Environment premium
Redesigning the ETC logo was one the most strenuous, yet rewarding jobs I’ve had (so far in my career). I jumped into this project fully-prepared for a challenge, but remained confident that my experience and education would enable me to be successful. What I was not prepared for was the political minefield that is corporate […]
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June 1, 2017
The Difference Between Art and Design premium
The following article wrote itself in a Facebook exchange between myself and Chris James of Quantum Design Lab. Chris is an old friend and colleague who shared some of my artwork on his Facebook page. Within the post’s accompanying text, he discussed the long debated topic of art vs. design and the fundamental question: where […]
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May 26, 2017
Creating My Own Graphic Designer Identity (And Why It Took So Frickin’ Long) premium
After the launch of my first serious website in 2012, I realized that being a designer without an identity was no longer an option. At the very beginning of the project, I asked myself a few key questions that determined that I needed a logo that was extremely versatile. It needed to be so versatile […]
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May 26, 2017
Logo Design Process Case Study: Preservation Health premium
Logo design is about more than artwork; it’s about decision-making and client management. It’s a long process of exploration, requiring a multitude of ideas be developed in order to trash all but one, final mark; one that perfectly represents a business and speaks the language of its customers. Clients turn to designers to convert ideas […]
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May 26, 2017
Advice For Web Designers When Expanding To Print premium
Do you have a proven expertise in web, but want to expand your design services to include print? If you do it right, you can fulfill almost any design request, which could expand your customer-base. This was the case when a design colleague who is a fantastic web developer asked if I had any tips […]
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