After two years of rapid growth, we redesigned our Magento website to place emphasis on editorial by shifting the focus from standard ecommerce to lifestyle, making it the #1 Jofit brand ambassador to our consumer. Using photography, blogs, videos, social media and lots of sandy beaches we say that Jofit is more than a clothing brand – Jofit is comfort, luxury, happiness, and fun. This website is also the foundation for our retail POS system, ebizmarts, which works as a centralized hub to provide a complete omnichannel shopping experience between our brick and mortar and web customers.
