Generated by All in One SEO v5.0.1.1, this is an llms.txt file, used by LLMs to index the site. # Chris Snee Creative Creative Director / Marketing Professional ## Sitemaps - [XML Sitemap](https://sneedesign.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [The Process and the Politics: Logo Redesign and Rebrand in a Corporate Environment](https://sneedesign.com/the-process-and-the-politics-logo-redesign-and-rebrand-in-a-corporate-environment/) - Redesigning the ETC logo was one the most strenuous, yet rewarding jobs I’ve had (so far in my career). I jumped into this project fully-prepared for a challenge, but remained confident that my experience and education would enable me to be successful. What I was not prepared for was the political minefield that is corporate culture, and the internal resistance of change that can accompany a corporate rebranding campaign 43 years in the making. - [How Playing in a Garage Band Made Me a Better Marketer](https://sneedesign.com/everything-i-know-about-marketing-i-learned-from-a-90s-punk-rock-band/) - Everything I know about marketing I learned playing in a garage band. Well, maybe not everything since when I was playing music there was no social media, eCommerce, Google, iPhones, and most tech that revolutionized the digital marketing industry. But Marketing as a strategy, marketing to get your product between your customer and the competition is something I’ve been doing since I was a 12. - [Find Your Wall Instagram Challenge: Goals, Strategy and KPIs](https://sneedesign.com/find-your-wall-instagram-challenge/) - The #FindYourWallChallenge is a collaboration between Project Soft Hands Lacrosse and Boathouse Sports that challenges young lacrosse players to find their wall and improve their game on instagram and youtube. - [What Is The Difference Between Art and Design?](https://sneedesign.com/the-difference-between-art-and-design/) - The following article wrote itself in a Facebook exchange between myself and Chris James of Quantum Design Lab. Chris is an old friend and colleague who shared some of my artwork on his Facebook page. Within the post’s accompanying text, he discussed the long debated topic of art vs. design and the fundamental question: where does one end and the other begin? - [This Digital Marketing Strategy Was So Effective I Had No Choice But Take it Offline](https://sneedesign.com/this-digital-marketing-strategy-was-so-effective-i-had-no-choice-but-take-it-offline/) - In the early days of my professional career I had established a pretty nice side-hustle as an illustrator. I was working regularly through word-of-mouth, and enjoyed the creative freedom that came with being an entrepreneur. In 2010, I made the decision to take the next step and launch a website to promote my work. After only a few years my site drove so much traffic that I could no longer keep up with demand and decided to take the site offline completely. Here's the story... - [Lessons and Insights From My First Year at Boathouse](https://sneedesign.com/lessons-and-insights-from-my-first-year-at-boathouse/) - Today marks my one year anniversary at Boathouse. Since joining this team I’ve worked with my first PR agency, launched my first successful social media influencer campaign, learned Shopify and Hubspot, got crazy-good managing PPC, designed my first billboard, produced my first 116 page monster catalog with my man Scott Brady, learned what a Coxswain is, ate cheese curds in wisconsin and partied inside Grace Kelley’s childhood home. - [More Than Creativity: The Additional Benefits and Perks of Being a Lefty](https://sneedesign.com/more-than-creativity-the-additional-benefits-and-perks-of-being-a-lefty/) - I absolutely loved reading this article explaining how left handed people work differently because it explains so much about me. I now appreciate being a lefty. Never really thought too much of it before. It was usually just a pain in the ass, like when my little league coach used to make me to crowd the plate to get hit by the ball cause I was the only lefty in the league. yeah — being left-handed is often like that. Grabbing the locked door every single time you walk out of a double-door because your work only unlocks the one on the right . - [Underdogs Supporting Underdogs: Raising Brand Awareness And Combating Animal Cruelty](https://sneedesign.com/underdogs-supporting-underdogs/) - In the days leading up to the Eagles epic Super Bowl win, Boathouse partnered with the Pennsylvania SPCA to rally in support of Philly's real underdogs while raising brand awareness in the media for Boathouse Sports Outerwear. - [The Power of Video in Social Media Advertising](https://sneedesign.com/boathouse-customs/) - Facebook video ads receive 10 to 30 percent more views, and populate up to 11 times larger in news feeds. A short and sweet, yet relevant video is more impactful and memorable which is why my social media strategy revolves around this Boathouse Customs video. - [Logo Design Process Case Study: Preservation Health](https://sneedesign.com/logo-design-process-case-study-preservation-health/) - Logo design is about more than artwork; it’s about decision-making and client management. It’s a long process of exploration, requiring a multitude of ideas be developed in order to trash all but one, final mark; one that perfectly represents a business and speaks the language of its customers. Clients turn to designers to convert ideas - [Advice For Web Designers When Expanding To Print](https://sneedesign.com/advice-for-web-designers-when-expanding-to-print/) - Do you have a proven expertise in web, but want to expand your design services to include print? If you do it right, you can fulfill almost any design request, which could expand your customer-base. This was the case when a design colleague who is a fantastic web developer asked if I had any tips - [Creating My Own Graphic Designer Identity (And Why It Took So Frickin’ Long)](https://sneedesign.com/creating-my-own-graphic-designer-identity-and-why-it-took-so-frickin-long/) - After the launch of my first serious website in 2012, I realized that being a designer without an identity was no longer an option. At the very beginning of the project, I asked myself a few key questions that determined that I needed a logo that was extremely versatile. ## Pages - [Chris Snee Creative Home](https://sneedesign.com/) - [Contact](https://sneedesign.com/contact/) - Whether you want to hire me for your next project or simply just to say hello, I appreciate the time you take to reach out and I will personally respond as soon as possible. - [About Me](https://sneedesign.com/about/) - A well-rounded and versatile creative professional, Chris conceptualizes innovative identities while simultaneously creating intuitive, engaging, and brand-consistent experiences across categories and platforms. While a majority of his skills fall within visual design for digital, print and brand identity, his proven expertise in eCommerce marketing for sites built on Magento, WordPress and Shopify Plus have made him a well-rounded designer and better cross-functional partner. - [Marketing](https://sneedesign.com/digitalmarketing/) - Experienced in navigating the competitive eCommerce landscape, Chris has the expertise and creativity to grow your brand, drive conversions and acquire new customers by leveraging social media, eCommerce, PPC, SEO, email, and traditional marketing practices. - [Marketing](https://sneedesign.com/marketing/) - [Digital Marketing](https://sneedesign.com/digital-marketing/) - Experienced in navigating the competitive eCommerce landscape, Chris has the expertise and creativity to grow your brand, drive conversions and acquire new customers by leveraging social media, eCommerce, PPC, SEO, email, and traditional marketing practices. - [Portfolio](https://sneedesign.com/portfolio/) - [A Creative Spark](https://sneedesign.com/a-creative-spark/) - The blog of Graphic Designer and Marketing Professional Chris Snee. Insights, ideas, thoughts, opinions and case studies about all things creative. It takes a spark to ignite an idea. - [Home](https://sneedesign.com/home/) - [Shortcodes](https://sneedesign.com/shortcodes-2/) - [Homepage - Portfolio 3](https://sneedesign.com/homepage-portfolio-3/) - [Homepage - Portfolio 2](https://sneedesign.com/homepage-portfolio-2/) - [Contact](https://sneedesign.com/contact-2/) - Contact Graphic Designer and Digital Marketer Chris Snee for your next project. - [Homepage V6](https://sneedesign.com/homepage-v6/) - [Homepage V5](https://sneedesign.com/homepage-v5/) - [Homepage V4](https://sneedesign.com/homepage-v4/) - [Homepage V3](https://sneedesign.com/homepage-v3/) - [Homepage V2](https://sneedesign.com/homepage-v2/) - [Sample Page](https://sneedesign.com/sample-page/) - [Page Markup And Formatting](https://sneedesign.com/page-markup-and-formatting/) - [Page Image Alignment](https://sneedesign.com/page-image-alignment/) - [Level 3b](https://sneedesign.com/level-3b/) - [Level 3a](https://sneedesign.com/level-3a/) - [Level 2b](https://sneedesign.com/level-2b/) - [Level 2a](https://sneedesign.com/level-2a/) - [Page A](https://sneedesign.com/page-a/) ## Project - [Logofolio](https://sneedesign.com/projects/logofolio/) - [Email Marketing Design](https://sneedesign.com/projects/email/) - [Boathouse eCommerce Website](https://sneedesign.com/projects/boathouse-ecommerce-website/) - [ETC Website Redesign](https://sneedesign.com/projects/etc-website-redesign/) - [Air & Space Adventures](https://sneedesign.com/projects/air-space-adventures/) - [Jofit Wholesale Catalogs](https://sneedesign.com/projects/jofit-wholesale-catalogs/) - [Philadelphia Skyline](https://sneedesign.com/projects/philadelphia-skyline/) - [ETC Annual Report](https://sneedesign.com/projects/etc-annual-report/) - [ETC Retrospective](https://sneedesign.com/projects/etc-retrospective/) - [Exhibit And Event Design](https://sneedesign.com/projects/exhibit-and-event-design/) - [Jofit Collection Lookbook](https://sneedesign.com/projects/jofit-collection-lookbook/) - [The Rideworks Brand Identity](https://sneedesign.com/projects/the-rideworks-brand-identity/) - [Jofit Website Redesign](https://sneedesign.com/projects/jofit-website-redesign/) - [ETC Corporate Rebrand](https://sneedesign.com/projects/etc-corporate-rebrand/) ## Background Slides - [Chris Snee Creative](https://sneedesign.com/b-slide/portfolio/) - [Digital Marketing](https://sneedesign.com/b-slide/digital-marketing-2/) - [Digital Marketing](https://sneedesign.com/b-slide/digital-marketing/) - [A Creative Spark](https://sneedesign.com/b-slide/a-creative-spark/) - [About Chris](https://sneedesign.com/b-slide/about-chris/) ## Categories - [Print](https://sneedesign.com/category/print/) - [Branding](https://sneedesign.com/category/branding/) - [Business](https://sneedesign.com/category/business/) - [Music](https://sneedesign.com/category/music/) - [Design Theory](https://sneedesign.com/category/design-theory/) - [Digital Marketing](https://sneedesign.com/category/digital-marketing/) - [Video](https://sneedesign.com/category/video/) - [Public Relations](https://sneedesign.com/category/public-relations/) - [Content Marketing](https://sneedesign.com/category/content-marketing/) - [Inbound Marketing](https://sneedesign.com/category/inbound-marketing/) - [Creativity](https://sneedesign.com/category/creativity/) - [Art](https://sneedesign.com/category/art/) - [Social Media](https://sneedesign.com/category/social-media/) - [Brand Awareness](https://sneedesign.com/category/brand-awareness/) ## Tags - [media](https://sneedesign.com/tag/media/) - [Music](https://sneedesign.com/tag/music/) - [video](https://sneedesign.com/tag/video/) - [digital marketing](https://sneedesign.com/tag/digital-marketing/) - [Public Relations](https://sneedesign.com/tag/public-relations/) - [Underdogs Event](https://sneedesign.com/tag/underdogs-event/) - [marketing](https://sneedesign.com/tag/marketing/) - [promotion](https://sneedesign.com/tag/promotion/) - [PR](https://sneedesign.com/tag/pr/) - [SEO](https://sneedesign.com/tag/seo/) - [Content Marketing](https://sneedesign.com/tag/content-marketing/) - [Inbound Marketing](https://sneedesign.com/tag/inbound-marketing/) - [Blogging](https://sneedesign.com/tag/blogging/) - [PPC](https://sneedesign.com/tag/ppc/) - [art](https://sneedesign.com/tag/art/) - [social media](https://sneedesign.com/tag/social-media/) - [brand awareness](https://sneedesign.com/tag/brand-awareness/) - [customer engagement](https://sneedesign.com/tag/customer-engagement/) - [Instagram](https://sneedesign.com/tag/instagram/) - [FindYourWallChallenge](https://sneedesign.com/tag/findyourwallchallenge/) ## Project Tags - [Vector](https://sneedesign.com/projects-tag/vector/) - [Print](https://sneedesign.com/projects-tag/print/) - [UX/UI](https://sneedesign.com/projects-tag/uxui/) - [Web](https://sneedesign.com/projects-tag/web/) - [Logos](https://sneedesign.com/projects-tag/logos/) - [Branding](https://sneedesign.com/projects-tag/branding/) - [Catalogs](https://sneedesign.com/projects-tag/catalogs/) - [Annual Reports](https://sneedesign.com/projects-tag/annual-reports/) - [ecommerce](https://sneedesign.com/projects-tag/ecommerce/) - [magento](https://sneedesign.com/projects-tag/magento/) - [Public Relations](https://sneedesign.com/projects-tag/public-relations/) - [Communications](https://sneedesign.com/projects-tag/communications/) - [Illustration](https://sneedesign.com/projects-tag/illustration/) - [Typography](https://sneedesign.com/projects-tag/typography/) - [Layout](https://sneedesign.com/projects-tag/layout/) - [Experiential Design](https://sneedesign.com/projects-tag/experiential-design/) - [Vehicle Wraps](https://sneedesign.com/projects-tag/vehicle-wraps/) - [WordPress](https://sneedesign.com/projects-tag/wordpress/) - [Mailchimp](https://sneedesign.com/projects-tag/mailchimp/) - [Bronto](https://sneedesign.com/projects-tag/bronto/) - [Hubspot](https://sneedesign.com/projects-tag/hubspot/) - [Shopify](https://sneedesign.com/projects-tag/shopify/)