June 1, 2017
The Process and the Politics: Logo Redesign and Rebrand in a Corporate Environment premium
Redesigning the ETC logo was one the most strenuous, yet rewarding jobs I’ve had (so far in my career). I jumped into this project fully-prepared for a challenge, but remained confident that my experience and education would enable me to be successful. What I was not prepared for was the political minefield that is corporate […]