Find Your Wall Instagram Challenge: Goals, Strategy and KPIs premium
The #FindYourWallChallenge is a collaboration between Project Soft Hands Lacrosse and Boathouse Sports that challenges young lacrosse players to find their wall and improve their game. The Rules of the Challenge The first 200 people to post video finding and hitting their wall will receive a free limited-edition Soft Hands Lacrosse tee from Boathouse. Participants […]
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September 14, 2018
More Than Creativity: The Additional Benefits and Perks of Being a Lefty premium
I absolutely loved reading this article explaining how left handed people work differently because it explains so much about me. I now appreciate being a lefty. Never really thought too much of it before. It was usually just a pain in the ass, like when my little league coach used to make me to crowd […]
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Lessons and Insights From My First Year at Boathouse premium
Today marks my one year anniversary at Boathouse. Since joining this team I’ve worked with my first PR agency (Braithewaite Communications), launched my first successful social media influencer campaign, learned Shopify and Hubspot, got crazy-good managing PPC, designed my first billboard, produced my first 116 page monster catalog with my man Scott Brady, learned what a […]
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This Digital Marketing Strategy Was So Effective I Had No Choice But Take it Offline premium
In the early days of my professional career I had established a side-hustle as an illustrator. I was working regularly and enjoyed the creative freedom that came with being an entrepreneur. In 2010, I made the decision to take the next step and launch a WordPress website to promote my work. After only a few […]
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How Playing in a Garage Band Made Me a Better Marketer premium
Everything I know about marketing I learned playing in a garage band. Well, maybe not everything…but marketing as a strategy, marketing to get your product between your customer and the competition is something I’ve been doing since I was a 12. Defined by the American Marketing Association as “the activity, set of institutions, and processes […]
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Underdogs Supporting Underdogs: Raising Brand Awareness And Combating Animal Cruelty premium
In the days leading up to the Eagles Epic Super Bowl win, Underdog fever had spread to every corner of this city. It’s even reached our actual underdogs. In a combined effort to raise awareness and combat animal cruelty, Boathouse partnered with the Pennsylvania SPCA to rally in support of Philly’s real underdogs. Supported by our PR agency, Braithewaite […]
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March 18, 2018
The Power of Video in Social Media Advertising premium
Facebook video ads receive 10 to 30 percent more views, and populate up to 11 times larger in news feeds. A short and sweet, yet relevant video is more impactful and more memorable. Video is also more likely to be shared, which is why my social media strategy revolves around this short & concise Boathouse Customs […]
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June 1, 2017
The Process and the Politics: Logo Redesign and Rebrand in a Corporate Environment premium
Redesigning the ETC logo was one the most strenuous, yet rewarding jobs I’ve had (so far in my career). I jumped into this project fully-prepared for a challenge, but remained confident that my experience and education would enable me to be successful. What I was not prepared for was the political minefield that is corporate […]
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June 1, 2017
What Is The Difference Between Art and Design? premium
The following article wrote itself in a Facebook exchange between myself and Chris James of Quantum Design Lab. Chris is an old friend and colleague who shared some of my artwork on his Facebook page. Within the post’s accompanying text, he discussed the long debated topic of art vs. design and the fundamental question: where […]
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