Digital Marketing

The Inbound Marketing Strategy That Was So Effective I Had No Choice But To Take It Offline premium
In the early days of my professional career I had established a side-hustle as an illustrator. I was working regularly and enjoyed the creative freedom that came with being an entrepreneur. In 2010, I made the decision to take the next step and launch a WordPress website to promote my work. After only a few […]
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How Playing In A Garage Band Taught Me To Be A Marketer premium
Everything I know about marketing I learned playing in a garage band. Well, maybe not everything…but marketing as a strategy, marketing to get your product between your customer and the competition is something I’ve been doing since I was a 12. Defined by the American Marketing Association as “the activity, set of institutions, and processes […]
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Underdogs Supporting Underdogs: Raising Brand Awareness And Combating Animal Cruelty premium
In the days leading up to the Eagles Epic Super Bowl win, Underdog fever had spread to every corner of this city. It’s even reached our actual underdogs. In a combined effort to raise awareness and combat animal cruelty, Boathouse partnered with the Pennsylvania SPCA to rally in support of Philly’s real underdogs. Supported by our PR agency, Braithewaite […]
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March 18, 2018
The Power of Video in Social Media Advertising premium
Facebook video ads receive 10 to 30 percent more views, and populate up to 11 times larger in news feeds. A short and sweet, yet relevant video is more impactful and more memorable. Video is also more likely to be shared, which is why my social media strategy revolves around this short & concise Boathouse Customs […]
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