The Power of Video in Social Media Advertising

Facebook video ads receive 10 to 30 percent more views, and populate up to 11 times larger in news feeds. A short and sweet, yet relevant video is more impactful and more memorable. Video is also more likely to be shared, which is why my social media strategy revolves around this short & concise Boathouse Customs video.

This 40 second spot explaining the complex customization process, from design to delivery lives on our website and social media where it runs as a Facebook ad, and on the Google Display Network as a paid video ad.

Results to follow soon.

sneedesign

Sneedesign is a well-rounded and versatile creative professional with experience in an eclectic mix of work cultures and industries. He loves conceptualizing innovative identities, while simultaneously creating intuitive, engaging, and brand-consistent experiences across categories and platforms. Adjunct Professor of Advertising Art Direction at Temple University, Creative Director for Jofit Apparel, and killer guitar player.

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