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Digital Marketing Director For eCommerce Brands
Digital Marketing
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Content Marketing, Digital Marketing, Inbound Marketing
September 14, 2018
Lessons and Insights From My First Year at Boathouse premium
Today marks my one year anniversary at Boathouse. Since joining this team I’ve worked with my first PR agency (Braithewaite Communications), launched my first successful social media influencer campaign, learned Shopify and Hubspot, got crazy-good managing PPC, designed my first billboard, produced my first 116 page monster catalog with my man Scott Brady, learned what a […]
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Content Marketing, Digital Marketing, Inbound Marketing
July 21, 2018
This Digital Marketing Strategy Was So Effective I Had No Choice But Take it Offline premium
In the early days of my professional career I had established a side-hustle as an illustrator. I was working regularly and enjoyed the creative freedom that came with being an entrepreneur. In 2010, I made the decision to take the next step and launch a WordPress website to promote my work. After only a few […]
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Digital Marketing, Music, Public Relations
July 10, 2018
How Playing in a Garage Band Made Me a Better Marketer premium
Everything I know about marketing I learned playing in a garage band. Well, maybe not everything…but marketing as a strategy, marketing to get your product between your customer and the competition is something I’ve been doing since I was a 12. Defined by the American Marketing Association as “the activity, set of institutions, and processes […]
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Digital Marketing, Public Relations
April 7, 2018
Underdogs Supporting Underdogs: Raising Brand Awareness And Combating Animal Cruelty premium
In the days leading up to the Eagles Epic Super Bowl win, Underdog fever had spread to every corner of this city. It’s even reached our actual underdogs. In a combined effort to raise awareness and combat animal cruelty, Boathouse partnered with the Pennsylvania SPCA to rally in support of Philly’s real underdogs. Supported by our PR agency, Braithewaite […]
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Digital Marketing, Video
March 18, 2018
The Power of Video in Social Media Advertising premium
Facebook video ads receive 10 to 30 percent more views, and populate up to 11 times larger in news feeds. A short and sweet, yet relevant video is more impactful and more memorable. Video is also more likely to be shared, which is why my social media strategy revolves around this short & concise Boathouse Customs […]
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Recent Posts

  • Find Your Wall Instagram Challenge: Goals, Strategy and KPIs
  • More Than Creativity: The Additional Benefits and Perks of Being a Lefty
  • Lessons and Insights From My First Year at Boathouse
  • This Digital Marketing Strategy Was So Effective I Had No Choice But Take it Offline
  • How Playing in a Garage Band Made Me a Better Marketer

Categories

  • Art
  • Brand Awareness
  • Branding
  • Business
  • Content Marketing
  • Creativity
  • Design Theory
  • Digital Marketing
  • Inbound Marketing
  • Music
  • Print
  • Public Relations
  • Social Media
  • Video

A well-rounded and versatile creative professional, Chris conceptualizes innovative identities while simultaneously creating intuitive, engaging, and brand-consistent experiences across categories and platforms. While a majority of his skills fall within visual design for digital, print and brand identity, his proven expertise in eCommerce, HTML/CSS, Adobe, Magento, WordPress, Marketing and UX/UI best practices have made him a well-rounded designer and better cross-functional partner.

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