sneedesign
March 3, 2019
The #FindYourWallChallenge is a collaboration between Project Soft Hands Lacrosse and Boathouse Sports that challenges young lacrosse players to find their wall and improve their game. The Rules of the Challenge The first 200 people to post video finding and hitting their wall will receive a free limited-edition Soft Hands Lacrosse tee from Boathouse. Participants […]
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September 14, 2018
I absolutely loved reading this article explaining how left handed people work differently because it explains so much about me. I now appreciate being a lefty. Never really thought too much of it before. It was usually just a pain in the ass, like when my little league coach used to make me to crowd […]
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September 14, 2018
Today marks my one year anniversary at Boathouse. Since joining this team I’ve worked with my first PR agency (Braithewaite Communications), launched my first successful social media influencer campaign, learned Shopify and Hubspot, got crazy-good managing PPC, designed my first billboard, produced my first 116 page monster catalog with my man Scott Brady, learned what a […]
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July 21, 2018
In the early days of my professional career I had established a side-hustle as an illustrator. I was working regularly and enjoyed the creative freedom that came with being an entrepreneur. In 2010, I made the decision to take the next step and launch a WordPress website to promote my work. After only a few […]
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July 10, 2018
Everything I know about marketing I learned playing in a garage band. Well, maybe not everything…but marketing as a strategy, marketing to get your product between your customer and the competition is something I’ve been doing since I was a 12. Defined by the American Marketing Association as “the activity, set of institutions, and processes […]
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April 7, 2018
In the days leading up to the Eagles Epic Super Bowl win, Underdog fever had spread to every corner of this city. It’s even reached our actual underdogs. In a combined effort to raise awareness and combat animal cruelty, Boathouse partnered with the Pennsylvania SPCA to rally in support of Philly’s real underdogs. Supported by our PR agency, Braithewaite […]
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March 18, 2018
Facebook video ads receive 10 to 30 percent more views, and populate up to 11 times larger in news feeds. A short and sweet, yet relevant video is more impactful and more memorable. Video is also more likely to be shared, which is why my social media strategy revolves around this short & concise Boathouse Customs […]
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Redesigning the ETC logo was one the most strenuous, yet rewarding jobs I’ve had (so far in my career). I jumped into this project fully-prepared for a challenge, but remained confident that my experience and education would enable me to be successful. What I was not prepared for was the political minefield that is corporate […]
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June 1, 2017
The following article wrote itself in a Facebook exchange between myself and Chris James of Quantum Design Lab. Chris is an old friend and colleague who shared some of my artwork on his Facebook page. Within the post’s accompanying text, he discussed the long debated topic of art vs. design and the fundamental question: where […]
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May 26, 2017
After the launch of my first serious website in 2012, I realized that being a designer without an identity was no longer an option. At the very beginning of the project, I asked myself a few key questions that determined that I needed a logo that was extremely versatile. It needed to be so versatile […]
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May 26, 2017
Logo design is about more than artwork; it’s about decision-making and client management. It’s a long process of exploration, requiring a multitude of ideas be developed in order to trash all but one, final mark; one that perfectly represents a business and speaks the language of its customers. Clients turn to designers to convert ideas […]
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May 26, 2017
Do you have a proven expertise in web, but want to expand your design services to include print? If you do it right, you can fulfill almost any design request, which could expand your customer-base. This was the case when a design colleague who is a fantastic web developer asked if I had any tips […]
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